What Are the Common Benefits of Video Marketing?

If you’ve got a business and you want to build a following and boost your brand online then video marketing is something you’ve got to be engaged in. It’s one of the fastest-growing forms of digital marketing—and that’s for good reason. Mobile video consumption rises by 100% each year.

With the ubiquity of Tiktok, Youtube, and Instagram, we know plenty of people are watching videos. So why wouldn’t you want to use this fact to your advantage? The large audience size is just one of the many benefits of video marketing.

This guide aims to take a look at what the rest of these are. Read on to find out everything you need to know.

It’s Great for Engagement

If social media has taught us anything over the past decade or so, it is that people respond well to video. Videos get more shares, likes, and comments than other types of posts. Emails that contain videos get far more opens than those that don’t.

If you want to engage audience with video marketing, though, you’ll have to follow a few video marketing tips. Keep it under 2 minutes if possible, and don’t make it too corporate—include a human element. Try to utilize all features of the app your using: live video and stories on Instagram, stitch on TikTok.

It Offers a Pleasing ROI

If you’re a marketer or especially the owner of a company, you’ll want to know about the bottom line. Which of the different types of marketing is worth it? Which ones are more trouble than their worth?

When it comes to video marketing, most everyone agrees: the return on investment is hard to beat. Conversion rates, click-throughs, and engagement are all helped with the addition of a well-executed video.

Humans are Primarily Visual Beings

We as humans are visual beings. In fact, science tells us that we absorb information better from visual sources than we do from text-based ones. This means that if you have an important message to convey, you might be better off opting to make a video rather than write a lengthy blog post.

It’s What Consumers Want

You don’t have to guess any longer about what your customers think about videos. There are enough statistics out there that we now know consumers want videos from brands. Consumers want videos to showcase products and are more likely to purchase something after they’ve seen a video about it.

Consumers also appreciate seeing the more human side of a business. Social media accounts with behind the scenes and personal content are great in this regard.

The Many Benefits of Video Marketing

Above are only a few of the many benefits of digital marketing. To find out for yourself how effective it really is, why not get started with your own campaign today? If you’re looking for more digital marketing or business advice, don’t forget to check out the rest of our content now.