6 Common Instagram Advertising Errors and How to Avoid Them
Did you know that Instagram has 300 million active users each month? 32% of those users follow at least 5 brand accounts, making advertising with Instagram one of the best social media advertising options.
But if you’re making advertising errors, you might not be seeing the full benefits and effectiveness of using Instagram to bring eyes to your brand.
Have no fear, in this article, we will explore 6 of the most common Instagram advertising errors and let you know how to avoid them.
Not Having an Objective
If you want to make money on IG it’s important to have an Instagram advertising strategy.
Do you want to grow your followers? Are you trying to generate sales directly from your regular Instagram posts? Or is the goal to drive followers to your company’s website?
Ask yourself those questions and decide on a plan. Focusing on one particular goal instead of posting without a plan will provide a more rapid return on your advertising efforts.
Who Are You Selling To?
Not knowing who your target customer is when advertising businesses online is a big mistake. If your content doesn’t reflect your product, or those who might be interested in your product, it won’t make a difference.
Pay attention to who is following your IG account, what posts generate the most likes, and make sure to listen to feedback and check DMs for any questions customers might have.
Low Quality Pictures and Videos
The quality of your pictures and videos will often reflect the quality of your brand or product to Instagram users.
Make sure to only post your best content and take the quality over quantity approach. Spend time editing your photos and videos properly, and consider using apps outside of Instagram to give a unique feel to your posts.
You might be in a rush to get content posted for the day, but neglecting proper grammar can result in your post causing more harm to your brand than good.
Make sure to spell check every post, and try reading your captions out loud to make sure they’re easy to read.
Using Too Many Hashtags
Hashtags are an essential strategy to getting new eyes on your Instagram posts, but if you use too many it can make your post look cluttered and a little desperate, or even spam-like.
Only use hashtags relevant to your product, brand, and current post. Avoid creating an ugly wall of hashtags at the end of your captions.
Not Having a Link in Your Bio
Not providing a link to your company website or store is perhaps the most common and easily avoidable mistake. Followers might love your posts, but if they have no path to your product it doesn’t matter.
Having a link in your bio should be top priority, and make sure to test the link for functionality to ensure your followers are directed to the right place.
Successfully Advertising on Instagram By Skipping These Instagram Advertising Errors
Now that you know how to avoid some of the most common Instagram advertising errors, you’re ready to grow your brand and start increasing your sales!
If you enjoyed this article, please take a look around for other helpful tips and strategies to push your brand forward.